About Me
Hi, I'm Robin De Ford.
I want you to become the best version of yourself. And I want your team to get there with you.
For 25 years, I’ve led sales teams in home improvement, marketing, business sales, and consultative selling. Along the way, I’ve watched so many talented people hold themselves back. Not because they didn’t know what to say, but because of what they believed about themselves.
Years ago, I became a life coach, and everything changed. I started to see that most of us walk around carrying things we don’t even realize are there: old hurts, old fears, and the beliefs we picked up growing up about who we are, what we deserve, and what we’re capable of. Those beliefs show up every day. In how we sell. In how we lead. In how we show up for the people around us.
So I took a chance with my own team. What if I could help them break through those blocks and build them back up? Would they sell differently? Show up differently? Finally believe in themselves?
They did. It worked, and it worked better than I ever imagined. That’s how The Catalyze Method was born.
About Me
Hi, I'm Robin.
I’ve spent 25 years leading and developing sales teams. The difference between good and great is rarely talent. It’s belief, connection and trust.
I want you to become the best version of yourself. And I want your team to get there with you.
For 25 years, I’ve led sales teams in home improvement, marketing, business sales, and consultative selling. Along the way, I’ve watched so many talented people hold themselves back. Not because they didn’t know what to say, but because of what they believed about themselves.
Years ago, I became a life coach, and everything changed. I started to see that most of us walk around carrying things we don’t even realize are there: old hurts, old fears, and the beliefs we picked up growing up about who we are, what we deserve, and what we’re capable of. Those beliefs show up every day. In how we sell. In how we lead. In how we show up for the people around us.
So I took a chance with my own team. What if I could help them break through those blocks and build them back up? Would they sell differently? Show up differently? Finally believe in themselves?
They did. It worked, and it worked better than I ever imagined. That’s how The Catalyze Method was born.
It starts at the top.
A team will never rise higher than its leaders believe it can.
That’s why I start with owners and leaders first. When you change what you believe, you change what your team believes is possible. Then we take it to the whole team, together.
Let’s talk about money blocks.
Some of the biggest limits I see aren’t about skill. They’re about money. Those blocks cost sales every single day, and most people don’t even know they have them. Breaking through them is some of the most powerful work we do.
Discomfort quoting a high price.
Feeling guilty asking for the sale.
A quiet belief that “people like me” don’t make that kind of money.
The industry changes. People don’t.
I’ve used this approach across very different sales environments. It works everywhere, because it was never about the product. It’s about the person. When someone stops getting in their own way, their confidence changes, their conversations change, and so do their results.
HOME IMPROVEMENT · MARKETING · BUSINESS-TO-BUSINESS · CONSUMER · CONSULTATIVE · AND MORE
How I Work
“Think sales mom meets strategist.”
I care deeply about the people I work with, and I’ll always be in your corner. I’ll celebrate your wins, help you build a plan, and tell you the truth when you need to hear it, with love. Supportive doesn’t mean lowering the bar. It means I believe in you enough to help you raise it.
Outside of Work
Family is everything to me.
I’m a mom to five grown kids, grandma to two grandbabies, and fur mom to five pets. Which means I’ve had plenty of practice coaching, cheerleading, and giving the occasional tough-love talk.
UNLEARN. RELEARN. BECOME.
You’re capable of more than you think.
If you’re ready to break through what’s been holding you and your team back, let’s talk. No pitch, no pressure. Just a real conversation about where you are and where you want to go.